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Fashion September, 25 2012

Kenzo – Waving and Hugging its Way into Fall Winter 2012

Kenzo under the partnership of Carol Lim and Humberto Leon continues to hand out gems, both in terms of collections and all the accompanying material that big brands must now produce to ‘tell the story’ of the season. This brilliant menswear video created by DIS for Fall Winter 2012 illustrates the pairs approach to fashion – never taking themselves or their work too seriously. The soft focus ‘Watermarked’ pushes hugging n’ waving to its limits. Far off looks across New York, firm handshakes, a quiet sense of personal achievement, camaraderie that may or may not turn into love and the symbolic White Mug of Success. CHEERS.

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