Fashion October, 4 2012

Natural Selection Denim Presents – Denim Evolution – BURIED

Natural Selection Denim showcases the denim evolution process, bringing to life their most iconic washes – one from each evolutionary stage of wear. These stages are known as ‘Wash Families’ – RAW / BRUISED / BROKEN / BURIED.

Today we look at the final wash family in the Denim Evolution series – BURIED. A look that shows off the art of denim washing and finishing. The story of the denim being told in the subtly frayed hems, indigo faded from the seams and dirt caking into the folds.

The jean featured is Narrow Gamma. The details in this jean give it a vintage worn feel. The thick contrasted whiskers and honeycombs seen, are typically achieved after years of breaking in, movement and intense wear.

The colours and age of the jean is reflected upon throughout the film – capturing the rays that over the years bleach the denim to give its unique character, typical of our BURIED wash family.

Directed by Hidden Agency
Music Design by YoVideo

GIVEAWAY: The good people at Natural Selection Denim are giving Selectism supporters the opportunity to win an entire outfit worth up to £1000. Enter now!

Directed by Hidden Agency
Music Design by YoVideo