Fashion October, 8 2012

Denham – Natural Virgin Indigo Seed Denim

Denham go back to basics with the introduction of something new for Fall 2012. 100% naturally grown indigo forms the basis of this selvedge model in contrast to the majority of denim on the market produced using all manner of chemicals. Denham take a different approach – “There’s something very special about working with indigo that is actually grown in soil, and it’s even more very rare to be able to use natural indigo from Japan. The Blue Seed.” The regular cut jeans are then spared the usual stripping-bath process which leaves the blue to soak in slowly and produce a more luminous tone. If you fancy a more ‘straight from the ground’ indigo experience then look no further. More over here.