SOTO Berlin Expanded – A Look Inside

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SOTO Berlin, a menswear shop with very strong family ties to this very site, has expanded their shop on Torstrasse this past week. The new expanded SOTO offers shoppers a wider breath of products and goods while increasing their footprint. Philip Gaedicke, one of SOTO’s founders and operators tells us about the expansion: “We simply needed more space to present the goods and there were still some good brands out there that we wanted to add to our brand portfolio. The concept is pretty much the same: mixing luxury designers with mid-priced brands while offering a complete product range to a wide and versatile audience.

The SOTO expansion opens up their retail space to new brands including, Aspesi, Barbour, BLK DNM, Dries van Noten, Dr. Martens, Gitman Brothers, and Sansovino 6 etc. The SOTO team has worked with interior designer Anna Hofmann on the expansion of their retail space.

Photography: Robert Wunch/Selectism.com

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