When considering presentation, large format goes a long way in our office. While we absolutely love and appreciate the traditional and even small form periodicals, large format pulls back to a time when visuals mattered; when the view went beyond the screens. Consider the LP art to Compact Disc art – there is none.
The (great) minds behind Victory Journal not only understand format, but also how to pull together a collective of content that entices readers to explore and share the periodical. The Muhamaed Ali cover by itself makes it worthy of a placement on your coffee table and bookshelf. And while some of the content may be generated with brand in mind, the overall package is strong.
“The Greatest” is the theme for issue 4. Muhammad Ali with power and inspiration fills Victory Journal. Chadwick Tyler’s “Float Like a Butterfly” photo essay is a strong draw. Available online.