Fast retail continues to be the movement for retail. From direct to consumer online entities to the staple mall retailers, the world of fashion is once again moving into the quantity and delivery game. GAP has forever been a retailer that has been more than accessible to the masses. Their chino and denim game produces decent quality garments with strong pricepoint against trend focused tops and basics that seem to always work and blend into the crowds. On occasion, the brand has dipped into premium areas like their selvedge denim pushes through mall retail. Question is: do the masses care for premium or do they just want that strong GAP price point? Regardless, the brand is working to “fix” up their status as the competition in their space continues to heat up.
GQ delivered a preview of the menswear looks from GAP for S/S 2013. In the collection you will find various garments from truckers to pants that work for all. Sportswear is the GAP game and they do it fine for most, but does it work for you?