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Bicycles November, 14 2012

New Ideas – Brooks England & The Royal College of Art

A fantastic film from Brooks and London’s Royal College of Art. Product design postgraduate students were introduced to the brand and its history, crash course style, and then presented with the brief  “What would Mr Brooks do next if he were alive today.” The diverse range of products that resulted can be seen in this film, from new takes on bags and helmets to hand grips and wet weather clothing, some brilliant ideas that deserve space on Brooks’ shelves.

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