Heineken taps the creative minds behind Los Angeles’ UNION shop to work with Mark McNairy on a pair of special edition saddle shoes – part of the Heineken 100 influencer program. Heineken’s signature kelly green color gets a prominent hit on the McNairy shoe sole. The upper goes black in pebbled leather.
“This shoe was chosen for the collaboration because, like Heineken, it is a perfect fusion of classic, traditional, modern and progressive. The all black leather shoe with a classic silhouette features a modern twist by incorporating a cushioned sole in Heineken green.”
While this is a branded product for Heineken, the final look of the saddle shoe is very proper and wearable. Well done.