Inside Brioni HQ – Mr Porter visits Abruzzo, Italy

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Mr Porter head to Italian brand Brioni HQ in Penne, Abruzzo, watching their expert tailors at work and getting a little insight into their history. Founded in 1945 by Master tailor Nazareno Fonticoli and his business partner Gaetano Savini, the pair opened their first store in Rome at the end of World War II. Still creating top quality suiting, each piece is subject to numerous steps and processes with over 25 thousand options available in their customised outfits. Press play.

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