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Fashion December, 21 2012

Purposeful Activity – Made in Britain

Challenging the idea that ‘Made in Britain’ automatically means a high price tag, Purposeful Activity, driven by Daniel Jenkins, brings together British materials, factories and mills to create a small, considered collection. Sourcing from the like of Hackney based London Cloth Company, the line is currently sold through Jenkins own store, already home to many fine UK labels including Lou Dalton, Martine Rose and Carolyn Massey. With all the chatter around ‘Made in Britain’, the project looks to turn talk into action. Luckily the clothes are just as admirable as the sentiment. “All cut to be as elegant as possible without being fussy and filled with useless menswear detailing.” Find the collection here and take a closer look on our gallery.

Highsnobiety