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Fashion December, 26 2012

Reigning Champ, Deus Ex Machina Fleece Rider Jacket & Hoodie

Reigning Champ and Deus Ex Machina come together to work on this  fleece collection. Inspired by classic motorcycle “aesthetic and practicality,” the co-branded collection features a fleece hoodie with balaclava built into the hood and a rider jacket with all the treatment you would expect from a quality jacket.

Reigning Champ designer, Kenta Goto, explains the coming together of the two brands: “I happened to come across Deus Ex Machina on the internet and right away it caught my attention. Without even understanding what the brand was about (custom motorcycles & hand shaped surfboards), the art direction and style of presentation was very appealing. I decided to make contact. ” The collection is available from Deus Ex Machina shops, Fred Segal, Portland Dry Goods, and other select retailers.

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