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Q&A December, 27 2012

Reporting on Asia Q&A with Jason Park, Buyer for Boon the Shop

We continue with our profiles, Reporting from Asia, with a short conversation with Jason Park, buyer for Boon the Shop in Seoul, South Korea. The timing could not be more interesting with the recent assignment of former Trussardi man, Milan Vukmirovic, as creative director for Boon the Shop.

Medium Concepts’ Paul Conrad conducted the interview.

1. What is fashion to South Korea?

Difficult question. Used to be important industry as a manufacturing before. Now I think it’s more entertainment. Something to play with. The taste is changing or being improved dramatically.

2 How did you end up in the role you are in today?

My lifetime dream was to be a buyer for a multi international designer retailer, so when I heard a rumor that Boon the shop was launching men’s, I jumped right to it. Luckily I was able to join the project from the inception, and we launched in 2006.
I studied fine art in junior high school and pursued industrial design, majoring in engineering in a university in Korea.
I started my career in fashion working in a men’s suit label out of Korea in 2000, and became a buyer for Emporio Armani from 2002 to 2005 in Shinsegae International, which is the parent company of Boon the shop.

3. What is the concept/DNA of Boon the shop/ Man on the Boon?

We don’t usually define the concept for Boon the shop or Man on the Boon. If I have to mention, the key word can be the first designer specialty store in Korea, the best, biggest, luxury, elegant

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