California’s Giro introduce a new range to their already busy brand via designer Alex Valdman. Having helped develop Levi’s Commuter Range as their Global Menswear Designer, Valdman previously made his mark at the likes of Supreme, GAP and HomeRoom. The range aims to create cycling gear that works on a performance level but doesn’t make you look a spandex covered try-hard on your way to the office job. “My goal with Giro New Road was to design clothing that would disappear when you were riding, yet stand out from the crowd when you reached your destination.” So, what we have is a series of layers built as a ‘system’ with Merino Wool the star, an early technical fabric being both breathable and flexible. More modern treatments and techniques are also employed including Nycor WoolTM, Pertex® Shield and Skeletal Pocket ConstructionTM, “each layer assigned a primary purpose, whether it be temperature regulation, storage, or protection from the elements.” Nice. See the full range in our gallery and keep your eye on the Giro website to buy.
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