Books & Magazines March, 13 2013

Editorial | PORT Magazine – ‘Road to Morocco’

PORT magazine send over an exclusive online look at this story from their latest issue. Shot in Morocco by photographer Azim Haidaryan and starring model Clement Chabernaud, look out for the likes of Stone Island, Dior Homme, Jil Sander, Margaret Howell and Nike in this impressive editorial. We asked the magazine’s fashion director and stylist on the shoot, David St John-James, to tell us a little about their North African adventure.

‘The team flew to Casablanca in search of sun and a cinematic location for our leading man, model Clement Chabernaud. However, we landed to unusually stormy weather! The forecast was that this was not going to change for the rest of the trip. We continued regardless, with early dawn call times and shooting throughout the day. By the afternoon, we decided to make a plan and chase the sun the next day to Marrakech. A four hour drive there and back same day with the Gypsy Kings playing…it was a type of torture.

But after driving through blankets of rain and fog, it felt as if we drove into a parallel universe, coming out of a wall of fog into bright sunshine, rolling arid hills and a view of the snow capped Atlas mountains in the distance. Although the first half of the shoot seemed like it was going to be a wash out, the mood and atmosphere in the pictures was only heightened and enhanced, and through the contrast between the two completely different atmospheres gathered a kind of journey and adventure that I hope you see in the pictures and story.’

Take a look at the story in Full in our gallery