A nice little film from the people at Monocle. Heading over to Nuremberg, home of the pencil maker, the magazine meets Staedtler, creating since 1662. Classroom favourites, here they talk about keeping the ‘Made in Germany’ brand alive, expanding the range beyond their mainstay and making technology work in a traditional business. ‘From the historic centre of pencil-making to the world’s biggest trade fair, we profile Staedtler, the pioneering German stationery brand taking the pencil into the 21st century.’
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