Hyundai Equus Custom Sedan by Hermes of Paris

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No. 01 / 08
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Hyundai has commissioned Parisan luxury house, Hermes, to “add a touch of class” to their brand by customizing a series of three vehicles for the Korean automaker. One of those special one-off additions has made its way to floor of the Seoul Motor Show in the form of an extended Hyundai Equus. Hyundai says the purposes of this luxury co-work is to elevate the brands involved. This is the second time Hyundai has worked with a luxury line: years past, they commissioned Prada for a similar project. How effective the new endeavor with Hermes is tough to gauge. While Hyundai says the Hermes vehicle is for those customers that have no barrier for spend, it is difficult to imagine that the consumer buying a Birkin bag would fit themselves into a Hyundai.

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  • Josh

    “While Hyundai says the Hermes vehicle is for those customers that have no barrier for spend, it is difficult to imagine that the consumer buying a Birkin bag would fit themselves into a Hyundai.”

    True, hahaha even I agree. But an Equus is a cut above the Korean motors standards.
    Both the Equus and the Ssangyong Motors’ “Chairman sedan” are the most expensive domestic brand cars in Korea (some even more expensive than s550′s). Although wealthy corporate heads can easily afford to drive the latest Benz or Bentleys, they buy Equuses and Chairmans instead, and give the expensive import/euro to their wives. The domestic versions of both vehicles are close to 120,000-150,000 in USD. The domestic version of this car comes equipped with a v10-12 engine, all leather interior (no such thing as base option), bluetooth, all the goodies a typical 120k-150k luxury car has. The Chairman even comes equipped with a 2008 V8 Benz engine and a 7G-tronic transmission also built by Benz.

    So yes, this is a Hyundai, and yes Koreas motor technology is behind when it comes to building a comfy chassis with proper suspension for long distances. But the Equus(well atleast the domestic edition is a superb car, and with the collaboration with a design house on a PROPER/REAL Korean luxury car makes it even better. I mean… compared to the boring GenesisXPrada…