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Auto April, 17 2013

Hyundai Equus Custom Sedan by Hermes of Paris

Hyundai has commissioned Parisan luxury house, Hermes, to “add a touch of class” to their brand by customizing a series of three vehicles for the Korean automaker. One of those special one-off additions has made its way to floor of the Seoul Motor Show in the form of an extended Hyundai Equus. Hyundai says the purposes of this luxury co-work is to elevate the brands involved. This is the second time Hyundai has worked with a luxury line: years past, they commissioned Prada for a similar project. How effective the new endeavor with Hermes is tough to gauge. While Hyundai says the Hermes vehicle is for those customers that have no barrier for spend, it is difficult to imagine that the consumer buying a Birkin bag would fit themselves into a Hyundai.

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