Swedish label Common, still relative newcomers on their third collection, continue to get people chattering, a label no doubt destined for big things. Saif Bakir and Emma Hedlund work around the idea of loud 90s logos and a quiet colour palette of black and white. A modern cut to everything and a nod to our standard ideas of what ‘Scandinavia Fashion’ is all about. Check out the lookbook shot by Patrick Lindblom, styled by Andrej Skok and find out more over at T Magazine where David Hellqvist gets to grips with the new collection.
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