Design April, 26 2013

Studio-at-Large design Nike Free 2013 Space – Beijing

Shanghai design firm Studio-at-Large carry on Nike‘s good work in the realm of retail spaces, creating this installation and sports fan hangout for the Chinese market. Divided into three key spaces: The A-Z of Nike Free, The Track, The Finish Line. Without doubt the most impressive being the illuminated running track, an LED circuit mirrored from above featuring the brands latest Free collection, arranged to mimic runners in motion. The Beijing location also includes a ‘get to know your favourite athlete’ area, visitors invited to take a load off and listen to speeches from various stars including Allyson Felix and sprinter Wei Yongli. Take the tour in the gallery.