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Fashion April, 30 2013

Watch | The West is Dead – ‘Our Story’ – How to Build a Brand

A great introduction to a brand we briefly covered some time backThe West is Dead, Born in Montana, talk through the very early stages of the label. An interesting lesson in what it takes to build a business, we hear about the mistakes, risks and sheer determination it took to get their clothing onto shelves. A two person, Made in the USA operation, while the label is still relatively small-scale it now finds itself stocked in the likes of Steve Alan and Hollywood Ranch Market. Producing some brilliant jersey items for men and women, we’re sold on their use of indigo dye in some spot on henleys, tees and sweats.  Watch the film and head here for more.

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