Auto May, 15 2013

Mercedes-Benz heads to Paris for the ‘Untamed’ Instagram Installation

Following on from our original post on the Untamed project from Mercedes-Benz, we return to take a look at what went down at the Paris event. The brief put out to a global audience aimed to collect the most ‘Untamed’ images uploaded to Instagram, extraordinary and unique images from around the world.  The chosen few then became part of a digital installation, projected against an all white loft space in the Mercedes-Benz Pop-Up on Boulevard des Capucines. Press play and head to the gallery, for more click on the website.