MUJI look to keep customers coming back with the introduction of a new points system ‘Passport’ app. Purchase at the till and the app is scanned with points gained for each product. Check-in at any branch and see your total rise. A shopping guide will allow you to check stock numbers for your favourite item in local stores and once you reach certain milestones you’ll be sent offers and discounts to buy that Polypropylene storage box you already own in every other size. A clever bit of gadgetry allowing MUJI to keep up with its customers shopping habits and give a little something back, press play below for a taste.
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