Gucci is launching a new scent, “Made to Measure pour Homme,” as a complement to the brand’s women’s scent, “Premiere.” The campaign will be fronted by actor James Franco with a commercial shot by Drive director Nicolas Winding Refn. The fragrance combines the smell of bergamot, lavender and orange flowers with a base of spice and leathery accents, all available as a cologne, deodorant, aftershave, and shower gel. Look for it in July when it launches exclusively at Harrods, then at Macy’s mid-July.
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