Fashion June, 26 2013

Photographer Martin Zad Presents a Botanical Levi’s Made & Crafted

New York based Martin Zad presents the first in a series of Levi’s Made & Crafted creative ‘Photo Assignments,’ a new project inviting a series of photographers to put their own spin on the clothing line, in a conceptual stylee of course. For this shoot Zad looked to the interiors of Tokyo-based architectural firm SANAA for set inspiration as well as the world of Botany; “contrasting the rugged nature of the clothes with its delicate shapes and vibrant colors, the images speak of the likeness between the care and delicacy of tending to a garden, to the construction of the Levi’s workwear.” Now, everyone loves a good plant don’t they. Head to the gallery for the full series.