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Fashion July, 2 2013

Madoogtv Get to Know London Collective ‘Art Comes First’

Appearing in just about every streetstyle report known to man, the folk at Art Comes First are no doubt regulars on your laptop screens. Dressing sharp and carrying it off with ease no mean feat, besides sporting an exceptional series of hats, founders Sam Lambert and Shaka Maidoh develop their own designs, collaborating with like-minded creative types on some truly unique projects under the ACF banner. Garmsville & Madoogtv’s Jason Jules offers a few words on the film below, shot by Nigel Christian.

“Sam and Shaka from Art Comes First are possibly two of the coolest people I know – they’re good people, have tons of style and are ridiculously creative. I wanted to make a short film about them because although everyone sees photographs of these gentlemen online hardly anyone has ever heard them speak or has much of a handle on what they do. Working with filmmaker Nigel Christian is great because he has such a unique eye, it’s totally fresh and completely different to what tends to be seen online these days. Recently brands have started asking us to make short films for them – which is great since Madoogtv started out as just a way of documenting people we thought were interesting.”

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