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Fashion July, 5 2013

London Designer James Long on his ‘Helltrack’ Spring Summer 2014 Collection

Returning to one of our favourite shows of Summer 2014, London designer James Long discusses his futuristic line-up based on the ‘Helltrack.’ Tough-guy cycling with plenty of lycra and multi-coloured stripes, the collection took the current obsession with technical clothing and sportswear in a fresh direction, proving it’s not just about parkas with a load of unnecessary zips. “I think it’s just about having your experience. No one else can have my experience and so that’s really all that can define you as a designer.” Dazed and Mercedes-Benz Fashion Broadcasting visit Long at his studio for a closer look. Press play.

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