Design July, 17 2013

Better than “Budz” – A Marijuana Rebranding

The Denver Egotist pointed us in the direction of Beger & Föhr’s rebranding of ol’ Mary Jane. “For the beautiful thing that it is, marijuana has some truly shameful graphic design associated with it,” The Egotist says. We heartily agree, and this work—done at the behest of Icon Magazine—seems like a leap in the right direction. The boulder-based agency designed product packaging for an imagined brand called Delta-9, and we think the B&W generic BEER simplicity and sharp overall design lend well to the mighty herb.