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Fashion July, 31 2013

UNIQLO Launches Silk and Cashmere Campaign

UNIQLO launches its “Silk and Cashmere” campaign starring Lily Donaldson, Chloe Sevigny, Jeremy Everett and Ryan McGinley (who also photographed the campaign). Directed by Purple Fashion magazine editor-in-chief Olivier Zahm, the images are in UNIQLO’s usual bright-colored aesthetic that highlights the simplicity of the clothes.

The raw materials for UNIQLO’s silk and cashmere products were handpicked by its team of fabric experts in Mongolia. The cashmere hairs are extremely fine (about one-fifth the diameter of human hair), which provide exquisite softness and comfort for the wearer.

The styles will be in stores and online globally. Prices range from $39.90 to $89.90.

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