Fashion August, 2 2013

A Look Inside the New Y-3 Store, Covent Garden, London

Yohji Yamamoto / adidas label Y-3 gets a new home on Floral Street in Covent Garden. 150 square metres of sporty stuff for men and women, the fit is described as “ultra-clean,” a contemporary layout in an 1838 Grade II listed building. With the lighting system developed in partnership with specialists, Erco and mirrored walls providing a 360 degree view of the product, Y-3 fans have a new temple to worship at. Head to the gallery.