Christopher Shannon gets photocopy happy with this Fall 2013 lookbook for his KIDDA line. Talking to Dazed he describes “I’m so done with endless retouching and chasing the usual campaign mood, I wanted the images to feel like someone had touched them and been considerate without being too precious.” Working with photographer Oliver Pearch, the pair visited local photocopiers to create something “quite rough in parts and then quite clean in others.” Pushing all over print with a little less emphasis on large logos, the usual mix of sweats, tees and general easy-wear goodness, take a look at KIDDA in our gallery.
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