Y-3 Release FUTURE THRIFT Film for Fall Winter 2013

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Y 3 Release FUTURE THRIFT Film for Fall Winter 2013

Continuing their tenth anniversary celebrations, Y-3 introduce ‘Future Thrift.’ An imagined future where technology and tradition are fused, Yohji Yamamoto talks of  “walking backward into the future,” suggesting a “unique, non-linear idea of time passing.” Shot in NY’s Lower East Side, creative direction from Lloyd & Co, Photography by Robbie Fimmano and styling from Jay Massacret, press play below.

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