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Partnered Story August, 25 2013

adidas Originals presents “Unite All Originals” featuring Run-D.M.C. and DJ A-Trak

For Fall/Winter 2013, adidas Originals presents “Unite All Originals” featuring Run-D.M.C. and DJ A-Trak. As part of the initiative, the iconic hip-hop group takes on the Prince of Clubs in the studio to create a new contemporary anthem. Just like the rap pioneers united hip-hop with rock ‘n’ roll in 1986, they’re at it again in a new-school tussle with one of the hottest mixmasters on the planet.

Fans across the world can unite with the Queens natives in an interactive film that brings the legends to life through voice commands and visual effects. Try out the interactive film for yourself here and peep Part I and II of the interview with the music masters below.

adidas Originals presents Unite All Originals featuring Run D.M.C. and DJ A Trakadidas Originals presents Unite All Originals featuring Run D.M.C. and DJ A Trakadidas Originals presents Unite All Originals featuring Run D.M.C. and DJ A Trak

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