If you’re around and about Mayfair in the next month you’d do well to stop by the small but perfectly formed Dieter Rams exhibition in Paul Smith‘s No. 9 Albemarle Street store. Presented with the help of Das Programm, collectors and retailers of classic Rams design, turntables, radios and other incredible pieces from the legend’s Braun archive will be presented in-store for you to gawp at or, if you’re feeling flush, purchase. Paul Smith, a big fan himself comments “The work of Dieter Rams is very close to my heart. When I opened my shop on Floral Street, Covent Garden in 1979 I was actually one of the first people in the whole of the country to sell the product he designed for Braun…I love the confidence of the clean lines and the subtle use of colour. He’s an absolute genius…” Take a look in our gallery for more.
Dieter Rams at Paul Smith No. 9 Albemarle Street, London, W1S 4BL. 30th August to 7th October.