Fashion September, 5 2013

Lee Launch Fall Winter 2013 With “Move your Lee” Campaign

Lee get all dance-off with their latest campaign introducing Fall Winter 2013. A brilliant, high energy, full-on, denim clad scene, taking its cue from musicals and art house cinema, the seemingly possessed participants prove that a pair of Lee jeans are made with (much) movement in mind. Shot in LA, directed by Arnaud Uytenhove, choreography by Celia hall “The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack…” And all this before dinner time. Better start stretching. Press play and check out the images in our gallery.