Fashion September, 10 2013

Margaret Howell Give A Peek Into The New MHL Store – London

London gets its second Margaret Howell MHL store on New Cavendish Street, following on from the first location in East London. Designed by William Russell of Pentagram design, the man responsible for Howell shop fits worldwide, the 47.5 square metre space retains the original parquet floor and wooden shop front with the addition of birch wood shelving and stainless steel fittings. Based on the interiors found in Japanese standalone MHL stores (ten in total) the stripped back setting perfect for a line based on utility and simple, unfussy design.

MHL – 22 New Cavendish Street, London, W1G 8TT