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Bicycles September, 15 2013

New Richard Sachs Bicycles Logo and Team Kit Design by House Industries

Richard Sachs is considered by many to be the godfather of bicycle building. Right now the the wait list for one of his hand-made bicycles is seven years, longer than the queue for many exotic sports car. After “three decades of graphic hand-wringing,” Sachs went to his friends at House Industries to handle a permanent branding and graphic program. The collaborative work makes sense; both House and Sachs make absolutely zero compromise for their craft. The new Richard Sachs downtube logo and word mark is based on House Industries’ Neutraface type family.

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