Richard Sachs is considered by many to be the godfather of bicycle building. Right now the the wait list for one of his hand-made bicycles is seven years, longer than the queue for many exotic sports car. After “three decades of graphic hand-wringing,” Sachs went to his friends at House Industries to handle a permanent branding and graphic program. The collaborative work makes sense; both House and Sachs make absolutely zero compromise for their craft. The new Richard Sachs downtube logo and word mark is based on House Industries’ Neutraface type family.