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Fashion September, 17 2013

Paul Smith Takes Us On A Tour Of His Expanded No.9 Albemarle Street Store, London

Paul Smith gives another one of his jolly tours/talk-throughs. A designer who has always shown genuine enthusiasm and excitement about his work and brand, Paul Smith has made ‘Paul Smith’ a label that feels accessible, cheerful even. We like that. Here he takes us through some of the detail that makes up the impressive redesign of the No.9 Albemarle Street Store, Mayfair; a mix of antiques, homewares and catwalk collections. From the incredible cast iron front complete with Smith’s own sketches, to the domino room covered floor-to-ceiling in, yes dominoes, 6A Architects and the PS team have created something quite special. Paul will fill you in on the rest – Press play.

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