COS (Collection of Style), a fashion line from the H&M family, will launch in the US this Spring 2014 in New York City’s SoHo district. Known for their premium offering of fashion essentials, COS is a higher-end market play from H&M that has developed well in Europe and Asia, gaining a cult following along the way. H&M plans to open multiple COS standalone stores throughout the USA with an online commerce play sometime in 2014.
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