Fashion September, 30 2013

Gant RUGGER Spring Summer 2014 Lookbook – “Stockholm Meets New York”

Gant RUGGER Spring/Summer 2014 combines Swedish romanticism and American classics. The familiar jersey sweatshirt gets floral details, typical denim jeans pair with soft pastel tops and suit jackets are “beaten down to the softest state” for lightness. Intentionally “unconstructed,” Gant RUGGER calls the collection so soft and lazy that it is “sad and depressed,” but the brand still inserts a humorous and youthful bang with a nylon diamond print hoodie that shines blindingly under light.