Fashion October, 2 2013

Burberry Travel Tailoring Collection Made of “Memory Fabrics”

Burberry launches Travel Tailoring, a line of innovatively comfortable men’s suiting made of “memory fabrics.” The brand also calls it “motion canvas,” which follows the wearer’s movement while maintaining a sharply slim fit. The 100% Italian wool and fine Merino are elastic yet structured, giving maximum comfort without compromising style. Creative director Christopher Bailey directed the collection’s campaign video shot in London, which is interactive and allows users to drag the model with the cursor to see details up close. Shop the collection here, with prices ranging from $1,295 to $1,995.