Underwear advertisements, rather like fragrance promos, tend to be a whole lot of something about nothing. A pair of boxers is a pair of boxers, the more you make of them the sillier it all becomes. And then there’s this. Paul Smith goes all out and creates the most incredible, death-defying, vertigo-inducing short film featuring the immense skill of ‘slackliners’ Antoine Moineville and Tancrède Melet. Produced and directed by Sébastien Montaz-Rosset, “Against the breathtaking backdrop of the French Alps, we watch as the two adrenaline junkies take on the mountains, bounding up the slopes before running across their lines and hand-standing on cliff tops.” Dressed head-to-toe in Paul Smith Fall Winter 2013, the pair decide to go at the mountains in nothing but the latest multi-coloured boxer briefs and a smile. So, sometimes making a big deal out of undergarments is a good thing. Press play, find the collection here.
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