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Art October, 15 2013

A Look at the Nike FEEL LONDON Installation at 1948 Store

Nike London invites you to get Feeling with their latest exhibition at the 1948 store. “FEEL LONDON” runs through October with a programme of events and happenings inspired by the Nike Free Hyperfeel shoe. Part of the World touring “Nature Amplified” exhibition, daytime will see the space host workshops, workouts and interactive digital installations for the public to get stuck into, with work from Nike and artists Universal Everything, Daniel Widrig, Quayola & Sinigaglia and Rhizomatiks on show. At night “performers, musicians and visual artists will celebrate the role of feel in relation to art, science and sport,” the highlight of which is FEEL TV, a live, interactive broadcast hosted by Hellicar & Lewis. Artists and musicians including Associate Artists of the English National Ballet, the London Contemporary Orchestra, Redlight, Run Dem Crew and more are scheduled to take part while viewers, that’s you, will be able to tweet commands and influence the performers.

The FEEL LONDON exhibition runs until October 20 and is free to enter. All workshops, workouts and talks are also free to attend, head to Nike for more info, opening hours and to book your place at the scheduled events. Take the tour in our gallery.

Highsnobiety