Following the opening of Prada’s first store in Doha, Qatar, the brand collaborates with artist Damien Hirst to open a pop-up in the city, “Pharmacy Juice Bar,” in conjunction with Hirst’s first solo exhibition in the Middle East. Based on his Pharmacy Restaurant in London’s Notting Hill Gate which opened in 1998 and closed in 2003 (the year which Hirst states was the “end of his Glory Years of hard partying”), the pseudo pharmacy-and-boutique is a “testament to Hirst’s obsession with death and the inevitable decay of our bodies despite an unquestioning faith in pharmaceuticals.”
The boutique side of the pop-up is installed in traditional bayat shaar, tents made of sheep wool, and is furnished with Prada‘s signature green velvet sofas. The brand’s Entomology bags made in collaboration with Hirst are displayed in plexiglass cases as works of art, only 20 of them being sold at the boutique in an auction. The proceeds from the sale of the limited-edition collection will go toward the non-profit, Reach Out to Asia, managed by the director of the Qatar Museums Authority.
If you’re in Doha, you can visit Hirst’s exhibition, “Relics,” open until January 22, 2014, at the ALRIWAQ DOHA exhibition space.