Kortney Hastin, founder of Norman Russell Denim, is serious about making denim that his grandfather, Norman Lee, would wear. Growing up, Hasting’s father, Norman Russell, shared stories about his grandfather’s dedication to his denim. “My dad used to tell me stories about how my grandfather would hang his jeans with a metal wire frame inside of them to make sure that they’d be wrinkle and crease-free when he wore them,” says Hastings.
That family devotion to wear comes through in Norman Russell Denim. Made from selvedge denim sourced from Cone Mills’ White Oak Plant in Greensboro, North Carolina, Norman Russell serves up three fits – standard, slim, and boot. We have tested and worn their slim fit for a month’s time and appreciate the cut’s roominess in the waistline and thighs, and easy break-in period that forms the denim to our body type. The Normal Russell slim fit jeans are available online for $250 in small batches.