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Grooming November, 22 2013

Meet Helvetica, The Perfume: The Scent of Nothing

“Air. Water. You.” This is the essence of Helvetica, the Perfume, a new limited edition product from Oakland, CA’s Guts & Glory creative group headed by Meg Paradise & Faun Chapin. The duo seem to love Helvetica and worked to bring the simplicity of the ubiquitous typeface into a bottle in the purest form possible: distilled water. You read right: Helvetica, the Perfume contains 2oz. of distilled water. How else would you interpret Helvetica?

Helvetica, the Perfume arrived in a 24k gold printed bottle typeset in Helvetica Bold. The limited-edition bottle comes packaged in a numbered, letter-pressed box and is available now for $62.

Highsnobiety