H&M Launches Performance Sports Line

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H&M expands their mainline offering with a collection dedicated to performance sportswear. Under the H&M Sport name, the Swedish retailer debuts their collection with runners in mind: garments like windbreakers, warm-up pants and shirts offer various benefits from quick-dry fabrics to wind-repellence under active conditions. H&M enrolled the help of the Swedish Olympic team in developing and testing their Sport collection.  “What we wear definitely makes a difference when we compete. It’s been a great experience to offer our advice on the newly expanded H&M Sport collection, ” says Swedish swimmer and Olympic medalist Therese Alshammar. H&M Sport collection will deliver on January 2, 2014. The Go Gold Sport collection to celebrate the Winter Olympics in Sochi will launch January 16.

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