H&M Reveal Styles For Spring 2014 In This Video Lookbook

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H&M Reveal Styles For Spring 2014 In This Video Lookbook

H&M look into the future with a film covering their Spring 2014 line. The high-street giant offers up oversized lightweight macs, clean, collarless shirts with a COS influence, loose pleated trousers, crochet knits, floral print jackets and casual suits with drawtring detail. See it all below.

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  • Ella

    I like the fact that H&M tries to think outside the box. I believe that fashion has been quite always the same for some years now. Spring 2014 look book shows us that H&M is definitely trying to open new paths. Women have been wearing printed clothes, so why shouldn’t man have the right to wear flower printed shirts/jackets?
    That’s quite risky, it will make it or break it but I think it’s a good thing for H&M to revisit fashion. It will change the brand image from “the low cost brand” to “the low cost brand that has a disruptive brand strategy”. That’s cool.
    Thanks for this interesting post!

    xx
    Ella – Modus Man