Look Inside Prada’s New Store in the Courchevel Ski Resort in Savoie, France

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After opening a slew of new stores in Doha, Kobe and Barcelona, Prada bring their latest retail space to Courchevel, a prestigious ski resort in the Alps of Savoie, France. But unlike their previous stores — with the brand’s signature green velvet carpets and mirror walls — this one in Courchevel is fully lined with natural larch to conjure a feeling of warmth reminiscent of a fireplace. Goat hair rugs and suede loveseats with fur cushions complete the cozy space, welcoming the mountain visitors in for a comfortable shopping break.

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