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Music January, 21 2014

Aitor Throup On His New Role as Creative Director of Damon Albarn Solo album ‘Everyday Robots’

Designer Aitor Throup steps into a new role, becoming creative director of Blur frontman and World Music chaser Damon Albarn’s first solo album and single ‘Everyday Robots.’ For their debut video project Throup creates a “digital portrait” of the performer using CGI software and facial reconstruction techniques to form cranial scans, “showing the digitised anatomy of Albarn’s head.” Deep. Using the song’s lyrics as a starting point, an exploration of modern life, Throup describes “it’s a sort of individual statement on the loss of individuality through technology, done in a way that at the same time not only embraces it, but is dependent on it.” Dazed get the exclusive on the following video interview, press play to find out more from the designer on this rather fascinating collaboration.

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