Stores February, 16 2014

Inside The New Art Deco Saint Laurent London Store – Sloane Street

In keeping with the brand’s recent overhaul, Saint Laurent’s London flagship store located on Sloane Street, Knightsbridge, revealed its new look to the public yesterday. Featuring raw concrete, clean marble and mirrored panels around every corner, the space, designed by creative director Hedi Slimane, fuses a mixture of art-deco and French modernist references. The packaging used in store is said to be inspired by the tuxedo, woolen fabrics paired with silk satin, more proof that detail is everything with Saint Laurent. More in our gallery.