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Videos February, 28 2014

Tiger Of Sweden And The London Cloth Company Create Tartan Collection

Tiger of Sweden create a beautiful, low-key tartan for Spring/Summer 2014. The brand’s Scottish designer Ronnie McDonald looked to celebrate 100 years of the Tiger ‘clan’ with their very own tartan woven on vintage hand looms by London Cloth Company founder Daniel Harris, the unique pattern now registered at The Scottish Register of Tartans. Sewn into 100 jackets, 100 scarves and 6 kilts the line will be sold across all London Tiger of Sweden stores, online, and Selfridges in the UK. Find out more about the project below.

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